The Tokyo 2020 Olympic and Paralympic Games present a unique opportunity to observe consumer behavior and to understand cultural themes that are only exposed once every four years. In this session, MullenLowe Group Japan will reveal what they have learned from examining the digital footprint of the most recent PyeongChang 2018 Winter Olympics as well as proprietary data owned by Eurosport.
This is the right time for brands to start thinking about Tokyo 2020 as an opportunity to listen—rather than speak—to consumers to create an unfair share of attention. You will leave this session with a clear idea of how to use the Olympics to create powerful data about your customers and how to identify cultural insights that are relevant to your brand in a totally innovative way.
Susanne Walloscheck, Chair
ACCJ Marketing Programs Committee
David Hackett, Naoki Matsumura, Roy Tomizawa, Co-Chairs
Aiko Okada, Sam Pearson, David Wouters, Vice-Chairs
ACCJ Olympics and Sports Business Committee
Joseph Peters, Chair
Michael Bell, Vice Chair
ACCJ Direct Marketing Committee
Carlo La Porta, Thomas Shockley, Eric Wedemeyer, Co-Chairs
Reiko Osa, Kjell Yadon, Vice-Chairs
ACCJ Sales Development Committee
NOTE 1: This event is OFF THE RECORD.
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