The American Chamber of Commerce in Japan
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How to Create an Effective Event Flyer

Point 1: Brevity
  • Keep event title within 10 words.
  • Keep event overview within 300 words (including the biographical information of the speaker or speakers).
  • Short messages are effective messages!

Point 2: Structure
  • Event overview should attempt to convince the reader of the business value of the particular event.
  • The overview should be engaging! Include keywords that are instantly recognizable to those with knowledge and interest in the given topic.
  • Include a link to a more complete bio of the speaker, if available.

Point 3: Focus
  • Refrain from promoting the speaker or the speaker’s organization rather than the event.
  • Do not include introductions of the committee, subcommittee or task force that is hosting the event.

Point 4: Timing
  • Optimal lead time for ACCJ events is 6 weeks. The initial event description should be published at least one month before the event.

Checklist for Leaders
In order to create an effective event flyer quickly and efficiently, please ensure that the following items are provided to the Committee Coordinator:
 

  • Event Title (under 10 words)
  • Speaker name, title and organization
  • Speaker photo (high quality preferred—at least 72 ppi, colors RGB, 800 pixels)
  • Speaker biography (URL or PDF file)
  • On / Off the record
  • Hosting / co-hosting committee(s) (order of committee listing required)
  • Event description (under 300 words; to be proofread by ACCJ Office)
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  • The ACCJ
    • About the ACCJ
    • ACCJ News
    • The Journal
    • Committees >
      • Committee List
      • Leadership Guide >
        • Leadership Guide Contents
        • Advocacy
        • Communications
        • Programs
        • Committee Excellence Advisory Council
    • Leadership
    • Press Releases
    • Community Service
    • Business & Service Directory
    • Promotional & Sponsorship Opportunities
    • Testimonials
    • Frequently Asked Questions
    • Careers >
      • External Affairs Director
      • ACCJ Internships
      • ACCJ Internship Portal
  • COVID-19 BCN
    • Business Continuity Network
    • BCN Events
    • BCN Library
    • COVID-19 Webinar Summaries & Videos >
      • BCN Moderate
    • ACCJ vs COVID-19
    • BCN COVID-19 Surveys
  • Chapters
    • ACCJ Tokyo Chapter
    • ACCJ Kansai Chapter
    • ACCJ Chubu Chapter
  • Membership
    • Become a Member
    • Commercial Membership Directory
    • Corporate Sustaining Members
    • Policies and Guidelines >
      • Respecting Member Privacy
      • Privacy Policy
      • Social Media Guidelines
      • Guidance for Appropriate Conduct
  • Join Us
  • Events
    • ACCJ Events
    • Events
    • Signature Events >
      • Charity Ball
      • Mercedes-Benz - Cole Haan Cup
      • Walk-a-Thon
      • Women in Business Summit
    • Community Events
  • Advocacy
    • Advocacy Overview
    • White Papers
    • Viewpoints
    • Public Comments
    • Other Documents
  • Contact
  • Log in