How to Create an Effective Event Flyer
Point 1: Brevity
Point 2: Structure
Point 3: Focus
Point 4: Timing
Checklist for Leaders
In order to create an effective event flyer quickly and efficiently, please ensure that the following items are provided to the Committee Coordinator:
- Keep event title within 10 words.
- Keep event overview within 300 words (including the biographical information of the speaker or speakers).
- Short messages are effective messages!
Point 2: Structure
- Event overview should attempt to convince the reader of the business value of the particular event.
- The overview should be engaging! Include keywords that are instantly recognizable to those with knowledge and interest in the given topic.
- Include a link to a more complete bio of the speaker, if available.
Point 3: Focus
- Refrain from promoting the speaker or the speaker’s organization rather than the event.
- Do not include introductions of the committee, subcommittee or task force that is hosting the event.
Point 4: Timing
- Optimal lead time for ACCJ events is 6 weeks. The initial event description should be published at least one month before the event.
Checklist for Leaders
In order to create an effective event flyer quickly and efficiently, please ensure that the following items are provided to the Committee Coordinator:
- Event Title (under 10 words)
- Speaker name, title and organization
- Speaker photo (high quality preferred—at least 72 ppi, colors RGB, 800 pixels)
- Speaker biography (URL or PDF file)
- On / Off the record
- Hosting / co-hosting committee(s) (order of committee listing required)
- Event description (under 300 words; to be proofread by ACCJ Office)
