Communications Essentials for Committee Leaders
Communications Today
The external environment is changing
Identify your Stakeholders, Plans, Calendars, and Campaigns
Who are you talking to?
•Identify the stakeholders for your message; your audience includes those you want to reach and those impacted by your message
Preparation is more than half the battle
•Plan how your communication is going to happen
Calendar
•Have a schedule for preparation, execution and follow-up
Campaigns
•How can your messages integrate and mutually reinforce for impact?
DO's and DON'TS
The external environment is changing
- Complexity is the new norm
- Pick the main channel that works for your audience
- Communicate consistently and regularly through that channel
- Caveat: To reach a wider audience, multi-channel communications may be necessary.
- Information loses its value quickly
- Messages are easier and quicker to digest
Identify your Stakeholders, Plans, Calendars, and Campaigns
Who are you talking to?
•Identify the stakeholders for your message; your audience includes those you want to reach and those impacted by your message
Preparation is more than half the battle
•Plan how your communication is going to happen
Calendar
•Have a schedule for preparation, execution and follow-up
Campaigns
•How can your messages integrate and mutually reinforce for impact?
DO's and DON'TS
DO…
|
DON'T
|