Today’s consumers want more from their packaging, where 78% declare that the store packaging is not delivering the information they desire. And, 87% of Millennials surveyed will interrupt the purchase or will, switch their purchase to an online platform, if they can’t get that information during their brick and mortar shopping experience. This means there is potential opportunity loss at brick and mortar stores, as shoppers see alternative products or brands, when they search online. The package is the most salient touchpoint with consumers and ever more competitive world. In order to remain relevant and exceed consumer expectations, packaging must also utilize new technologies that allow brands to deliver customized information. This further develops opportunities for enhance consumer interactivity, increase brand loyalty and lead to repeat purchases both in on-line and off-line platforms. Mr. Koike Head of HP Indigo & Pagewide Web Press Solution, will present how brands utilizing HP digital print are meeting consumer needs today and in the future. -How brands create new revenue streams by engaging with the consumers in a personal way based on their tastes, interests and events. -How technology that bridges offline and online enables new emotional experiences with optimized packaging, both in-aisle and post-purchase in the home. -How the package now becomes a brand's narrator, building brand loyalty day after day, and purchase after repeat purchase. Karl H. Hahne, Kiran S. Sethi Co-Chairs Reiko Nakamura, Vice Chair ACCJ Retail Committee Mike Benner, Darren McKellin, Co-Chairs William Dallyn, John Kirch, Vice Chairs ACCJ Information, Communications and Technology Committee Koichi Hama, Chair Susanne Walloscheck, Vice Chair ACCJ Marketing Programs Committee Thomas Shockley, Carlo La Porta, Eric Wedemeyer, Co-chairs Kjell Yadon, Vice Chair ACCJ Sales Development Committee NOTE 1: This event is OFF THE RECORD. NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. All guests must be accompanied by an ACCJ member. Sorry, no substitutions or walk-ins. NOTE 3: If you are driving to the Tokyo American Club, please inform the ACCJ of the make, model, color and plate of the vehicle, by the registration deadline, as arrangements must be made. A 1,100 yen parking fee will apply. Comments are closed.
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