Today’s consumers want more from their packaging, where 78% declare that the store packaging is not delivering the information they desire. And, 87% of Millennials surveyed will interrupt the purchase or will, switch their purchase to an online platform, if they can’t get that information during their brick and mortar shopping experience.
This means there is potential opportunity loss at brick and mortar stores, as shoppers see alternative products or brands, when they search online. The package is the most salient touchpoint with consumers and ever more competitive world.
In order to remain relevant and exceed consumer expectations, packaging must also utilize new technologies that allow brands to deliver customized information. This further develops opportunities for enhance consumer interactivity, increase brand loyalty and lead to repeat purchases both in on-line and off-line platforms.
Mr. Koike Head of HP Indigo & Pagewide Web Press Solution, will present how brands utilizing HP digital print are meeting consumer needs today and in the future.
-How brands create new revenue streams by engaging with the consumers in a personal way based on their tastes, interests and events.
-How technology that bridges offline and online enables new emotional experiences with optimized packaging, both in-aisle and post-purchase in the home.
-How the package now becomes a brand's narrator, building brand loyalty day after day, and purchase after repeat purchase.
Karl H. Hahne, Kiran S. Sethi Co-Chairs
Reiko Nakamura, Vice Chair
ACCJ Retail Committee
Mike Benner, Darren McKellin, Co-Chairs
William Dallyn, John Kirch, Vice Chairs
ACCJ Information, Communications and Technology Committee
Koichi Hama, Chair
Susanne Walloscheck, Vice Chair
ACCJ Marketing Programs Committee
Thomas Shockley, Carlo La Porta, Eric Wedemeyer, Co-chairs
Kjell Yadon, Vice Chair
ACCJ Sales Development Committee
NOTE 1: This event is OFF THE RECORD.
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