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7/3/2019

The Marketing Magic of the Olympic Torch Relay: How Coca-Cola will bring the stories of the Olympics alive in 2020

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Date: Wednesday, July 3, 2019
Time: 12:00 - 14:00
Venue: Tokyo American Club, Brooklyn II & III (B2F)
Speaker: James Williams, Vice President of Olympics Assets and Experiential Marketing for the Tokyo 2020 Olympic Games, The Coca-Cola Company
Hosting Committees: Olympics and Sports Business, Marketing Programs
Member Fee: ¥3,900
Guest Fee: ¥7,300
Meal: Plated Lunch
Registration/Cancellation Deadline: Friday, June 28, 12:00
Sign Up
Announcement: 
We are pleased to announce the Greek Chamber of Commerce in Japan as co-host to our joint chamber speaker event! We look forward to networking with our colleagues from GrCCJ!

NOTE: This event was previously scheduled for January 30, 2019, and was postponed to July 3.

Event Overview:
Beginning with the 1936 Berlin Olympics, the torch relay has been a tradition that connects the host city to Athens, the birthplace of the Games, and the mythos of Ancient Greece. Since the 1992 Summer Olympics in Barcelona, Coca-Cola has been the organizer of this powerful tradition—both for winter and summer.

James Williams, The Coca-Cola Company’s Vice President of Olympics Assets and Experiential Marketing for the Tokyo 2020 Olympic Games, will talk about how the company is leveraging the ever-increasing sophistication of social media to discover innovative ways to involve casual and serious Olympic fans and to link the Coca-Cola brand.

Williams will share stories of challenge and triumph from past Olympiads and offer a sneak peek at what marketing magic we may see when the next torch relay kicks off in Fukushima Prefecture on March 26, 2020. 

About the Speaker:
After an award-winning agency career working with various clients, including alcohol producers, telecoms, and fast-moving consumer goods, James Williams was recruited by Coca-Cola to work on the integrated marketing communications team. After various marketing roles in the northwest Europe business unit, James was moved to the company’s London 2012 Olympic project team to lead the execution of the torch relay. He delivered Coca-Cola’s most successful torch relay and was then posted to Coke Brazil to lead the company’s marketing and sponsorship for the Rio 2016 Games. In Rio, he created one of the most talked about and integrated activations ever for the Games. Continuing his career with Coca-Cola and the Olympics, he moved to Tokyo in 2017 as Vice President of Olympic Assets and Marketing for the Tokyo 2020 Games. His role is to build the legacies, strategies, and plans to successfully execute the Games both locally and globally.

David Hackett, Naoki Matsumura , Roy Tomizawa, Co-Chairs
Aiko Okada, Sam Pearson, David Wouters, Vice-Chairs
ACCJ Olympics and Sports Business Committee

Susanne Walloscheck, Chair
ACCJ Marketing Programs Committee

NOTE 1: This event is OFF THE RECORD.

NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. Sorry, no substitutions or walk-ins.

NOTE 3:  If you are driving to Tokyo American Club, please inform the ACCJ in advance as arrangements must be made and a 2,200 yen parking fee will apply.

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Details
    If you need to cancel your registration due to illness, travel to affected areas within the past 14 days, or contact with someone who has traveled to affected areas, and the cancellation deadline has passed, please contact programs@accj.or.jp and accommodations will be made through March. For more details, please click here. 
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  • The ACCJ
    • About the ACCJ
    • ACCJ News
    • The Journal
    • Committees >
      • Committee List
      • Leadership Guide >
        • Leadership Guide Contents
        • Advocacy
        • Communications
        • Programs
        • Committee Excellence Advisory Council
    • Leadership
    • Press Releases
    • Community Service
    • Business & Service Directory
    • Promotional & Sponsorship Opportunities
    • Testimonials
    • Frequently Asked Questions
    • Careers >
      • External Affairs Director
      • ACCJ Internships
      • ACCJ Internship Portal
  • COVID-19 BCN
    • Business Continuity Network
    • BCN Events
    • BCN Library
    • COVID-19 Webinar Summaries & Videos >
      • BCN Moderate
    • ACCJ vs COVID-19
    • BCN COVID-19 Surveys
  • Chapters
    • ACCJ Tokyo Chapter
    • ACCJ Kansai Chapter
    • ACCJ Chubu Chapter
  • Membership
    • Become a Member
    • Commercial Membership Directory
    • Corporate Sustaining Members
    • Policies and Guidelines >
      • Respecting Member Privacy
      • Privacy Policy
      • Social Media Guidelines
      • Guidance for Appropriate Conduct
  • Join Us
  • Events
    • ACCJ Events
    • Events
    • Signature Events >
      • Charity Ball
      • Mercedes-Benz - Cole Haan Cup
      • Walk-a-Thon
      • Women in Business Summit
    • Community Events
  • Advocacy
    • Advocacy Overview
    • White Papers
    • Viewpoints
    • Public Comments
    • Other Documents
  • Contact
  • Log in