Event Overview:
Don't miss this opportunity to hear Javier Sánchez Lamelas explain the essence of the profound change that is occurring in marketing. It is far deeper than internet or social marketing. It is about the change in power from media channels to the viewer. The consequences are dramatic and its implications leave the old marketing models completely obsolete. The “interruption” model is dying quickly. And that explains why ROI is declining so fast for companies attached to the old model or misinterpreting the change. Javier will explain why bold creativity is more important than ever and why it has to go before technology; why marketing has to move from spending to assets investment; why brand managers have to transform themselves into business managers; or why the entire marketing measurement system is obsolete and has to be re-thought. Joe Peters, Chair Michael Bell, Vice Chair ACCJ Direct Marketing Committee Thomas Shockley, Chair Steven Bleistein, Annie Chang, Vice Chairs A. Barry Hirschfeld Jr., Board Liaison ACCJ Independent Business Committee Koichi Hama, Chair Susanne Walloscheck, Vice Chair Debbie Howard, Board Liaison ACCJ Marketing Programs Committee Carlo La Porta, Thomas Shockley, Eric Wedemeyer, Co-Chairs Reiko Osa, Kjell Yadon, Vice Chairs Nancy Ngou, Board Liaison ACCJ Sales Development Committee NOTE 1: This event is OFF THE RECORD. NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. Sorry, no substitutions or walk-ins. NOTE 3: If you are driving to Tokyo American Club, please inform the ACCJ in advance as arrangements must be made and a 1,700 yen parking fee will apply. Comments are closed.
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