Event Overview:
In this interactive workshop, Dr. David Sweet will energize you with key selling elements from his newly released book, Sweet Sales. Along with a complimentary copy of the book, you will get the opportunity to dive into two of its most important teachings: first, reading a customer and second, negotiation. As most sales professionals know, it is the questions you ask and what you listen for that determines your ability to build rapport, persuade, and close a deal. Dr. Sweet is not only a trainer with decades of experience but he also runs a sales desk and manages his own sales team, so he understands the priorities of someone who hits the pavement and sells on a daily basis. This isn’t fluff or theory, but training that works in Japan or anywhere you might need to sell. Through lectures, video examples, and hands-on practice, participants will learn: • Two important questions to ask to determine your customer’s motivation • What to look for to understand your customer • Four keys to empathizing with the customer • Why the win-win model of negotiation isn’t always the right model • The most important rule in negation • Understanding aspects of negotiation Who should attend: • Sales Directors / Sales Managers / Account Managers • Outside / Inside Sales Representatives, Marketing Directors • Anyone who would like to learn how to recognize his/her customer’s behavioral style, learn how to adapt, and increase his/her chances for success Speaker: David Sweet is passionate about customers and sales. He established FocusCore Group to focus on partnering with clients to grow their sales. With nearly two decades of Japan-specific experience, he brings practical experience grounded in working as an HR professional and recruitment consultant. Read more about Dr. Sweet here. Carlo La Porta, Thomas Shockley, Eric Wedemeyer, Co-Chairs Kjell Yadon, Vice Chair Nancy Ngou, Board Liaison ACCJ Sales Development Committee NOTE 1: This event is OFF THE RECORD. NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. Sorry, no substitutions or walk-ins. Comments are closed.
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