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5/23/2018

Surviving a Price War: Learn How to Formulate an Effective Price Strategy in Japan’s Competitive Market

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Date: Wednesday, May 23, 2018
Time: 18:30 - 21:00
Venue: ACCJ Tokyo Office
Speaker: Hiroyuki Nakamura, Executive Director, EY Advisory & Consulting 
Hosting Committees: Sales Development Committee, Independent Business Committee
Member Fee: ¥2,500
Guest Fee: ¥3,500
Meal: Light Buffet & Wine
Registration/Cancellation Deadline: Friday, May 18, 12:00

NOTE: The presentation portion of this event will be held in English while the group discussions are in both English and Japanese languages.
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​Event Overview:
< 英語の後に日本語が続きます>

It is often said companies in Japan struggle to increase, or even retain, their prices due to decades of deflation and resulting fierce price competition across industry sectors. Many Japanese business practitioners claim they are involved in a Price War triggered by aggressive competitors, and that their business performance suffers as a result.
 
Beyond praying for a miracle, is there anything companies can do about price competition?
 
Fortunately there is. Price Strategy, when employed effectively, can be a key to sustainable and profitable growth. With the right price strategy, companies can affect both market dynamics and competitors’ behavior. In particular, they can learn to:
  • Minimize the risk of starting a Price War
  • Mitigate financial damage of a Price War
  • Terminate a Price War
In this interactive price strategy workshop, participants will experience a Price War for themselves. Under an assumptive yet practical scenario, they will match wits with their fellow participants while learning first-hand how to deal with strategic pricing situations in a fast-moving business environment. Workshop facilitator Hiroyuki Nakamura of EY Advisory and Consulting will share his knowledge gained over more than 10 years of business consulting, touching on both the theory and practice of price strategy as it is successfully practiced in Japan.  
 
Do you have what it takes to survive a Price War? Join this workshop and find out!

熾烈な価格戦争を生き抜くための価格戦略

イベント概要:

日本でビジネスを行う企業の多くは、長年に渡るデフレ、そして、その結果引き起こされる熾烈な価格競争によって、価格を維持することすら困難な状況にあると自覚しています。多くのビジネスパーソンは、自社はアグレッシブな競合他社によって引き起こされた価格戦争に巻き込まれており、経済的なパフォーマンスが犠牲にされていると感じているのです。
 
このような厳しい価格競争の下において、企業は何か対策が打てるのでしょうか?
 
その答えは価格戦略にあります。適切な価格戦略を策定し、確実に実行に移すことができれば企業は持続的かつ利益ある成長を実現することが可能となります。価格というレバーを通じて、企業は市場のダイナミクスに働きかけ、競合他社から好ましい行動を引き出すことができるからです。そして、その結果として、
  • 価格戦争が引き起こされるリスクを低減する
  • 価格戦争による経済的なダメージを抑制する
  • 価格戦争を終焉に向かわせる
ことができるのです。
 
本ワークショップでは、参加者は、現実的な想定シナリオに基づき実際に価格競争を体験することができます。他の参加者との競争を通じて、価格戦争という戦略的な状況にどのように対応すべきかを学習します。また、本ワークショップのファシリテーターであるEYの中村裕之氏が、10年以上に及ぶ価格戦略のコンサルティング経験から得た知見を基に、勝てる価格戦略立案のための理論と実践について解説を行います。
 
価格競争を生き抜くためには何が必要か?是非とも本ワークショップにご参加ください。

Carlo La Porta, Thomas Shockley, Eric Wedemeyer, Co-Chairs
Reiko Osa, Kjell Yadon, Vice Chairs
ACCJ Sales Development Committee

Steven Bleistein, Thomas Shockley, Co-Chairs
Annie Chang, Mary Nishikawa, Vice Chairs
ACCJ Independent Business Committee

NOTE 1: This event is OFF THE RECORD.

NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. Sorry, no substitutions or walk-ins.

NOTE 3: The presentation portion of this event will be held in English while the group discussions are in both English and Japanese languages.

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    If you need to cancel your registration due to illness, travel to affected areas within the past 14 days, or contact with someone who has traveled to affected areas, and the cancellation deadline has passed, please contact programs@accj.or.jp and accommodations will be made through March. For more details, please click here. 
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