11/6/2018 Spartan: The Business of Selling Mud, Barbed Wire, and Fire: Creating a multimillion-dollar sports brand in Japan—in less than two yearsRead Now
Event Overview:
She’s a purveyor of fear … and more and more people are eager to buy. Japanese pay the highest ticket prices in the world to run, jump, and crawl—and climb up, over, and through obstacles—to conquer their fears and elevate their confidence and self-esteem. It’s a race called Spartan—the fastest growing sport on the planet—and Emily Downey is Managing Director of Global Partnerships–Japan at the company that makes it all possible: Spartan Race, Inc. According to Downey, who has lived in Japan for 20 years, Spartan is not just a sport but also a mindset, a community, and a way of life. It helps people mentally and physically push to achieve their best, going beyond what they thought possible. That’s why she brought Spartan Race to Japan. In just over two years, she has built the fastest-growing market in the Spartan universe with 40 million local viewers each year through Nippon TV as well as digital and social media platforms. And, on September 7, Spartan announced a global partnership deal with Rakuten, Inc., who already partners with such sporting powerhouses as FC Barcelona and the NBA’s Golden State Warriors. Join us as Downey shares how she uses her experience in sports marketing to identify, incubate, and oversee global partnerships that make a difference for both business and consumer. David Hackett, Naoki Matsumura, Roy Tomizawa, Co-Chairs Aiko Okada, Sam Pearson, David Wouters, Vice-Chairs ACCJ Olympics and Sports Business Committee Karl H.Hahne, Gordon Hatton, Seth R. Sulkin, Co-Chairs ACCJ Real Estate Committee Cynthia Usui, Steve Dewire, Co-Chairs Sanae Sekiya, Vice-Chair ACCJ Tourism Industry Committee Ryann Thomas, Chair Elizabeth Handover, Deborah Hayden, Jiana Leung, Tomoka Miho, Makiko Tachimori (Fukui), Sayaka Takahashi, Yoshiko Zoet-Suzuki, Vice Chairs ACCJ Women in Business Committee John Carlson, Anna Maruyama, Co-Chairs ACCJ Young Professionals Forum NOTE 1: This event is OFF THE RECORD. NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. All guests must be accompanied by an ACCJ member. Sorry, no substitutions or walk-ins. Comments are closed.
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If you need to cancel your registration due to illness, travel to affected areas within the past 14 days, or contact with someone who has traveled to affected areas, and the cancellation deadline has passed, please contact programs@accj.or.jp and accommodations will be made through March. For more details, please click here.
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