Omni-Channel Retailing and Marketing -- A view from the trenches and some thoughts on how Big Data can be used in our businesses (Harry Hill, Former President and CEO of Oak Lawn Marketing, Inc.)

Date: Monday, October  23, 2017
Time: 12:00 - 2:00 p.m.
Venue: Tokyo American Club, Manhattan Room, B2F
Speaker: Harry Hill, Former President and CEO of Oak Lawn Marketing, Inc.
Hosting Committee: Retail
Member Fee: ¥4,000 
Guest Fee: ¥7,400
Meal: Lunch Included
Registration/Cancellation Deadline:
Wednesday, October 18, 17:00

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Event Overview:

​Harry Hill will share some thoughts and experiences on Shop Japan and Oak Lawn Marketing’s evolution from a pure direct response television company to more omni-channel company. He will share problems, issues and, specifically, a case study of the widely successful Wonder Core series, featuring Wonder Core and Wonder Core Smart, which sold over 5 million units in direct sales and retail between 2014 and today.
 
Harry will also talk about OLM’s new business DataWise, a joint project with OLM major shareholder NTT Docomo. The purpose of DataWise is to create a Big Data platform to generate deep customer behavioral insights from location, profiles, in- home activities, on-line activities, and movement for marketers and retailers to gain a deeper understanding of behavior and needs in order to optimize businesses.
 
The floor will be open throughout for questions and discussion.

Karl H. Hahne, Kiran S. Sethi, Co-Chairs
Reiko Nakamura, Vice Chair
ACCJ Retail Committee

NOTE 1: This event is OFF THE RECORD.

NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. All guests must be accompanied by an ACCJ member. Sorry, no substitutions or walk-ins.

NOTE 3: If you are driving to the Tokyo American Club, please inform the ACCJ of the make, model, color and plate of the vehicle, by the registration deadline, as arrangements must be made. A 1,100 yen parking fee will apply.