Omni-Channel Retailing and Marketing -- A view from the trenches and some thoughts on how Big Data can be used in our businesses (Harry Hill, Former President and CEO of Oak Lawn Marketing, Inc.)
Harry Hill will share some thoughts and experiences on Shop Japan and Oak Lawn Marketing’s evolution from a pure direct response television company to more omni-channel company. He will share problems, issues and, specifically, a case study of the widely successful Wonder Core series, featuring Wonder Core and Wonder Core Smart, which sold over 5 million units in direct sales and retail between 2014 and today.
Harry will also talk about OLM’s new business DataWise, a joint project with OLM major shareholder NTT Docomo. The purpose of DataWise is to create a Big Data platform to generate deep customer behavioral insights from location, profiles, in- home activities, on-line activities, and movement for marketers and retailers to gain a deeper understanding of behavior and needs in order to optimize businesses.
The floor will be open throughout for questions and discussion.
Karl H. Hahne, Kiran S. Sethi, Co-Chairs
Reiko Nakamura, Vice Chair
ACCJ Retail Committee
NOTE 1: This event is OFF THE RECORD.
NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. All guests must be accompanied by an ACCJ member. Sorry, no substitutions or walk-ins.
NOTE 3: If you are driving to the Tokyo American Club, please inform the ACCJ of the make, model, color and plate of the vehicle, by the registration deadline, as arrangements must be made. A 1,100 yen parking fee will apply.
If you need to cancel your registration due to illness, travel to affected areas within the past 14 days, or contact with someone who has traveled to affected areas, and the cancellation deadline has passed, please contact firstname.lastname@example.org and accommodations will be made through March. For more details, please click here.
Events by Month
ACCJ events are for ACCJ members and their guests only. To learn more about becoming an ACCJ member, see the Membership section of this site or contact the Membership Services Department at: email@example.com
or (03) 3433-7304
Event registrations and cancellations cannot be accepted by phone. Please access the ACCJ Member Data Center to register for events or to cancel your registration.
Note to Corporate
Sustaining Members and Company Members:
To redeem new member benefits such as free events or delegate attendance, please email the Membership Services Department at: firstname.lastname@example.org