Omni-Channel Retailing and Marketing -- A view from the trenches and some thoughts on how Big Data can be used in our businesses (Harry Hill, Former President and CEO of Oak Lawn Marketing, Inc.)
Harry Hill will share some thoughts and experiences on Shop Japan and Oak Lawn Marketing’s evolution from a pure direct response television company to more omni-channel company. He will share problems, issues and, specifically, a case study of the widely successful Wonder Core series, featuring Wonder Core and Wonder Core Smart, which sold over 5 million units in direct sales and retail between 2014 and today.
Harry will also talk about OLM’s new business DataWise, a joint project with OLM major shareholder NTT Docomo. The purpose of DataWise is to create a Big Data platform to generate deep customer behavioral insights from location, profiles, in- home activities, on-line activities, and movement for marketers and retailers to gain a deeper understanding of behavior and needs in order to optimize businesses.
The floor will be open throughout for questions and discussion.
Karl H. Hahne, Kiran S. Sethi, Co-Chairs
Reiko Nakamura, Vice Chair
ACCJ Retail Committee
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