Making the Most of Digital Marketing

Date: Wednesday, April 27, 2016
Time: ​12:00pm - 2:00pm
Venue: Tokyo American Club
Speaker: Fujiyo Ishiguro (President and CEO, Netyear Group Corporation)
Member Fee: ¥4,000 Guest Fee: ¥7,400
Meal: Lunch
Registration/Cancellation Deadline: Friday, April 22, 2016
Hosting Committee(s): Marketing Programs

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Event Overview:
Even large Japanese corporations have started putting huge budgets toward Digital Marketing. This new wave will change not only corporate branding and marketing strategy but also sales, customer service, organizational structure, and business plans. CEO of Netyear Group, a top digital marketing consulting service in Japan will share several case studies to compare digital marketing with mass marketing, show that the beauty of digital is in the role that big data can play, demonstrate the ideal system structure for digital marketing, and present omni-channel strategies.

For more information about the speaker, please click here.

Koichi Hama, Chair
Susanne Walloscheck, Vice Chair
Debbie Howard, Board Liaison
ACCJ Marketing Programs Committee

NOTE 1: This event is ON THE RECORD.

NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. Sorry, no substitutions or walk-ins.

NOTE 3: If you are driving to Tokyo American Club, please inform the ACCJ in advance as arrangements must be made and a 1,100 yen parking fee will apply.