Lessons for the Japan Market? How U.S. Brands Win in China's e-commerce Market

Date: Wednesday, May 25, 2016
Time: 12:00pm - 2:00pm
Venue: Tokyo American Club
Speaker: Frank Lavin (CEO and Founder, Export Now)
Member Fee: ¥4,000 Guest Fee: ¥7,400
Meal: Lunch
Registration/Cancellation Deadline: Friday, May 20, 2016
Hosting Committee(s): Information, Communications and Technology, Retail

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China, the U.S., and Japan are the top three e-commerce markets in the world, but international brands vary considerably in their success in these channels. Long-time China hand Frank Lavin will present on China e-commerce, discuss how international brands succeed in this market, and offer approaches that might apply to the Japan market as well. 

Bio: In government and the private sector, Frank Lavin has devoted most of his professional life to helping U.S. businesses enter and win in new markets, with a particular emphasis on China. Lavin directed export promotion and trade negotiation as Undersecretary of Commerce for International Trade. Previously, he served as Ambassador to Singapore and on the White House and NSC staff. In the private sector, he worked in banking in Hong Kong and Singapore and in public affairs for Edelman. He is currently the CEO of Export Now, the largest off-shore operator of e-commerce stores in China. Export Now has run China e-commerce stores for over 100 different brands. 

Karl H. Hahne, Chair 
Kiran S. Sethi, Craig Kirkwood, Reiko Nakamura, Vice Chairs 
Alison Birch, Board Liaison 
ACCJ Retail Committee 

Mike Benner, Darren McKellin, Co-Chairs 
William Dallyn, Imai Jen-La Plante, John Kirch, Vice Chairs 
Yoshitaka Sugihara, Board Liaison 
ACCJ Information, Communications and Technology Committee 

NOTE 1: This event is OFF THE RECORD. 

NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. All guests must be accompanied by an ACCJ member. Sorry, no substitutions or walk-ins. 

NOTE 3: If you are driving to the Tokyo American Club, please inform the ACCJ of the make, model, color and plate of the vehicle, by the registration deadline, as arrangements must be made. A 1,100 yen parking fee will apply.