Are you a professional employed in the pharmaceutical industry? Have you heard about the changes in the ‘PIP’—Product Information Provision guidelines for sales activities recently released by the Ministry of Health, Labour and Welfare (MHLW)?
Even if you are aware of these changes, getting a handle on what is required under this new regulation can be challenging. Unlike the United States, Japan does not allow direct-to-consumer advertising of prescription drugs. What’s more, new MHLW guidelines strengthen the enforcement of appropriate promotion practices. If you work in pharmaceutical sales, marketing, or public relations, this is an event you won’t want to miss.
Interactive Solutions Corporation CEO Kiyoshi Sekine, a leading digital marketing expert in the Japanese pharmaceutical industry, will present an overview of the new MHLW guidelines, also known as PIP (Product Information Provision), that clarify how pharma-related sales activities must be conducted in Japan. Companies are to adhere to the new guidelines beginning in April 2019.
Sekine will also demonstrate how compliance can be achieved through the use of IT solutions that can monitor sales activities while collecting useful data. This is a great opportunity to clarify what steps you must take to ensure that your activities are conducted within the rules, and to learn how to make that process easier and more effective.
Steven Bleistein, Thomas Shockley, Co-Chairs
Annie Chang, Mary Nishikawa, Vice Chairs
ACCJ Independent Business Committee
Carlo La Porta, Thomas Shockley, Eric Wedemeyer, Co-Chairs
Reiko Osa, Kjell Yadon, Vice Chairs
ACCJ Sales Development Committee
John W. Carlson III, Chair
William Bishop, Andrew Joyce, Yuko Kidoguchi, Takeo Morooka, Toshio Nagase, R. Byron Sigel, Mika Shirai, Vice Chairs
ACCJ Healthcare Committee
Takeo Morooka, Chair
ACCJ Pharmaceuticals Subcommittee
NOTE 1: This event is OFF THE RECORD.
NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. Sorry, no substitutions or walk-ins.
NOTE 3: If you are driving to Tokyo American Club, please inform the ACCJ in advance as arrangements must be made and a 1,700 yen parking fee will apply.
NOTE 4: 300 yen of each participant's attendance fee will be deposited into the Independent Business Committee Fund.
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