Today’s Japanese consumers are once again gaining confidence alongside positive momentum in the domestic economy. Online, the e-commerce market saw 7.4% sales growth in 2018. Offline, shoppers are still making more than nine trips to the supermarket each month. The opportunity for retailers and brands to engage consumers is clear. However, understanding the retail and shopper trends that are driving today’s consumer demand will be key to unlocking tomorrow’s growth.
In this session, Luke Verwey, Managing Director of Nielsen Japan, will share insights from their recently released 2018 Japan Shopper Trends Report, revealing key opportunities for engaging Japanese shoppers, profiting from fast growing categories, and winning in e-commerce, while also touching on wider global trends relevant for brands with international ambitions. Don’t miss out on a first-look at these trends and how to leverage them to take your business to the next level.
Karl H. Hahne, Kiran S. Sethi Co-Chairs
Reiko Nakamura, Vice Chair
ACCJ Retail Committee
Thomas Shockley, Carlo La Porta, Eric Wedemeyer, Co-chairs
Kjell Yadon, Reiko Osa, Vice Chairs
ACCJ Sales Development Committee
NOTE 1: This event is OFF THE RECORD.
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