[FULLY BOOKED] It's Not Size, It's Character: A Strategy for Success in the American Market

Date:  ​Wednesday, September 19, 2016
Time: 12:00pm - 2:00pm
Venue: Tokyo American Club 
Speaker: Yasuyuki Yoshinaga (Fuji Heavy Industries Ltd. President & CEO)
Member Fee: ¥4,000  Guest Fee: ¥7,400
Registration/Cancellation Deadline: Friday, September 9, 2016
​Hosting Committee(s): Banking, Finance and Capital Markets, Independent Business, Sales Development

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Event Overview:
​SUBARU is a brand that defies explanation. The conventional wisdom is that to survive in today’s auto industry, it’s best to be either a giant generalist à la Toyota or GM, or a luxury niche brand like Ferrari. Yet here is SUBARU, Fuji Heavy Industries’ signature car brand, the world’s 22ndlargest (7th largest in Japan), going from strength to strength. Best known for its popular lineup of mid-market 4-wheel-drive vehicles, SUBARU has been breaking sales records year after year and is furiously adding production capacity, especially in North America, where over 60% of SUBARU cars are sold.
 
Join us as Fuji Heavy Industries Ltd. President & CEO Yasuyuki Yoshinaga reveals some of the thinking behind SUBARU’s runaway success, and how FHI is handling the brand’s future growth. 
 
Mr. Yoshinaga is pursuing an added-value management style, focusing on strengthening both the brand and business structure and leveraging SUBARU’s most distinctive features. This even includes a name change, effective April 2017, to SUBARU CORPORATION.
 
"It was rare to be able to listen to a Japanese Executive who runs a top-tier company in a global direction... " (comment taken from a 2015 Japanese national CEO event). Don’t miss yet another inside look at one of Japan’s unheralded success stories in the U.S. market. 

イベント概要：

SUBARUとは不思議なブランドである。従来的には自動車業界で生き抜くには、トヨタやGMのような巨大ゼネラリストになるか、フェラーリのようなニッチな高級ブランドになるのが定石である。しかしながら世界で22番目に大きい（日本では7番目に大きい）FHIの自動車ブランドは、近年ますます名を揚げてきている。中流層向けAWD車で知られるSUBARUは毎年販売記録を塗り替えており、特にSUBARU車の60%が売られる北米では凄まじい勢いで生産力を高めている。
 
FHIの代表取締役社長吉永泰之氏の明かすSUBARUの快進撃の裏側とSUBARUブランドの将来成長の見通しについて聞きに行こう。
 
予告：吉永氏は付加価値経営を進めており、SUBARUブランドと事業構造の双方の強化に取り組み、SUBARUならではの特徴の底上げを図っている。2017年4月には株式会社SUBARUへと社名変更も予定している。
 
米国市場における成功の内側をのぞくこのチャンスをお見逃しなく。
Junichi Maruyama, Mitchell A. Mason, Co-Chairs
Jay Sapsford, Hiroshi Ueki, Vice Chairs
Andrew Conrad, Board Liaison
ACCJ Banking, Finance and Capital Markets Committee

Thomas R. Shockley, Chair
Steven Bleistein, Paul Kraft, Vice-Chairs
A. Barry Hirschfeld Jr., Board Liaison
ACCJ Independent Business Committee

Carlo La Porta, Thomas R. Shockley, Eric Wedemeyer, Co-Chairs
Kjell Yadon, Vice Chair
Nancy Ngou, Board Liaison
ACCJ Sales Development Committee

NOTE 1: This event is ON THE RECORD.

NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. Sorry, no substitutions or walk-ins.

NOTE 3: If you are driving to Tokyo American Club, please inform the ACCJ in advance as arrangements must be made and a 1,100 yen parking fee will apply.

NOTE 4: This event will be held in Japanese. Simultaneous interpretation to English will be available.

NOTE 4A：日本語でのイベントとなります（英語同時通訳あり）。