There’s nothing more important in sales than having your customers understand the unique value you will bring to them. This workshop focuses laser-like on the specific task of defining, refining, and communicating your value proposition in the form of a powerful, concise statement.
You’re invited to bring along a case study—a business or personal presentation that you want to improve. Be prepared to ruthlessly discard your favorite details and anything complex, elaborate or indirect. Using the fast and incisive methods of a top-level executive coach, Robert Burnside will guide participants in crafting a value message that will leave your customer (or employer, investor, colleague, etc.) in no doubt about the specific value that you, and you alone, can offer them. The session will be highly interactive. With their own examples as the starting point, participants will work in small groups to help each other, with coach input, find the meaning and craft the message that will most engage their audience.
See how much value you can derive from a single short and dynamic group-coaching session. You will leave the workshop with a clear selling message—a vision, direction, and most of all a course of action, the source of self-assurance and power.
About the speaker:
Robert Burnside helps successful leaders become more successful. He is a long-experienced, professionally-certified executive coach based in Japan and reaching into Asia and Europe. He also trains executive coaches in Japan and Germany to the highest levels of certification within the International Coach Federation. He is known for a strong commercial focus wrapped in a frank and empathic manner, and most of all for delivering measurable value to his clients.
Thomas Shockley, Chair
Steven Bleistein, Annie Chang, Vice Chairs
A. Barry Hirschfeld, Jr., Board Liaison
ACCJ Independent Business Committee
Carlo La Porta, Thomas Shockley, Eric Wedemeyer, Co-Chairs
Kjell Yadon, Vice Chair
Nancy Ngou, Board Liaison
ACCJ Sales Development Committee
NOTE 1: This event is OFF THE RECORD.
NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. Sorry, no substitutions or walk-ins.
If you need to cancel your registration due to illness, travel to affected areas within the past 14 days, or contact with someone who has traveled to affected areas, and the cancellation deadline has passed, please contact firstname.lastname@example.org and accommodations will be made through March. For more details, please click here.
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