Event Overview:
The Tokyo 2020 Olympic and Paralympic Games present a unique opportunity to observe consumer behavior and to understand cultural themes that are only exposed once every four years. In this session, MullenLowe Group Japan will reveal what they have learned from examining the digital footprint of the most recent PyeongChang 2018 Winter Olympics as well as proprietary data owned by Eurosport. This is the right time for brands to start thinking about Tokyo 2020 as an opportunity to listen—rather than speak—to consumers to create an unfair share of attention. You will leave this session with a clear idea of how to use the Olympics to create powerful data about your customers and how to identify cultural insights that are relevant to your brand in a totally innovative way. Susanne Walloscheck, Chair ACCJ Marketing Programs Committee David Hackett, Naoki Matsumura, Roy Tomizawa, Co-Chairs Aiko Okada, Sam Pearson, David Wouters, Vice-Chairs ACCJ Olympics and Sports Business Committee Joseph Peters, Chair Michael Bell, Vice Chair ACCJ Direct Marketing Committee Carlo La Porta, Thomas Shockley, Eric Wedemeyer, Co-Chairs Reiko Osa, Kjell Yadon, Vice-Chairs ACCJ Sales Development Committee NOTE 1: This event is OFF THE RECORD. NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. Sorry, no substitutions or walk-ins. Comments are closed.
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