The American Chamber of Commerce in Japan
  • The ACCJ
    • About the ACCJ
    • ACCJ News
    • The Journal
    • Committees >
      • Committee List
      • Leadership Guide >
        • Leadership Guide Contents
        • Advocacy
        • Communications
        • Programs
        • Committee Excellence Advisory Council
    • Leadership
    • Press Releases
    • Community Service
    • Business & Service Directory
    • Promotional & Sponsorship Opportunities
    • Testimonials
    • Frequently Asked Questions
    • Careers >
      • External Affairs Director
      • ACCJ Internships
      • ACCJ Internship Portal
  • COVID-19 BCN
    • Business Continuity Network
    • BCN Events
    • BCN Library
    • COVID-19 Webinar Summaries & Videos >
      • BCN Moderate
    • ACCJ vs COVID-19
    • BCN COVID-19 Surveys
  • Chapters
    • ACCJ Tokyo Chapter
    • ACCJ Kansai Chapter
    • ACCJ Chubu Chapter
  • Membership
    • Become a Member
    • Commercial Membership Directory
    • Corporate Sustaining Members
    • Policies and Guidelines >
      • Respecting Member Privacy
      • Privacy Policy
      • Social Media Guidelines
      • Guidance for Appropriate Conduct
  • Join Us
  • Events
    • ACCJ Events
    • Events
    • Signature Events >
      • Charity Ball
      • Mercedes-Benz - Cole Haan Cup
      • Walk-a-Thon
      • Women in Business Summit
    • Community Events
  • Advocacy
    • Advocacy Overview
    • White Papers
    • Viewpoints
    • Public Comments
    • Other Documents
  • Contact
  • Log in

11/19/2018

Data Spikes: The Real Games Behind Tokyo 2020

Read Now
 
Picture
Date: Monday, November 19, 2018
Time: 12:00 - 14:00
Venue: The Place of Tokyo, 3F Terrace Room
Speaker: James Hollow, CEO of MullenLowe Group Japan;
Jonathan Hart, Head of Data Science & Analytics at MullenLowe Group;
Zelia Sakhi, Head of Experience at MullenLowe Profero;
Mike Sunda, Strategist at MullenLowe Group Japan
Hosting Committee: Marketing Programs, Olympics & Sports Business, Direct Marketing Committee, Sales Development Committee
Member Fee: ¥4,800
Guest Fee: ¥8,200
Meal: Plated Lunch
Registration/Cancellation Deadline: Monday, November 12, 12:00
Sign Up
Event Overview:

The  Tokyo 2020 Olympic and Paralympic Games present a unique opportunity to observe consumer behavior and to understand cultural themes that are only exposed once every four years. In this session, MullenLowe Group Japan will reveal what they have learned from examining the digital footprint of the most recent PyeongChang 2018 Winter Olympics as well as proprietary data owned by Eurosport.

This is the right time for brands to start thinking about Tokyo 2020 as an opportunity to listen—rather than speak—to consumers to create an unfair share of attention. You will leave this session with a clear idea of how to use the Olympics to create powerful data about your customers and how to identify cultural insights that are relevant to your brand in a totally innovative way.


Susanne Walloscheck, Chair
ACCJ Marketing Programs Committee

​
David Hackett, Naoki Matsumura, Roy Tomizawa, Co-Chairs
Aiko Okada, Sam Pearson, David Wouters, Vice-Chairs
ACCJ Olympics and Sports Business Committee

Joseph Peters, Chair
Michael Bell, Vice Chair
ACCJ Direct Marketing Committee

Carlo La Porta, Thomas Shockley, Eric Wedemeyer, Co-Chairs
Reiko Osa, Kjell Yadon, Vice-Chairs
ACCJ Sales Development Committee

NOTE 1: This event is OFF THE RECORD.

NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. Sorry, no substitutions or walk-ins.

Share


Comments are closed.
Details
    If you need to cancel your registration due to illness, travel to affected areas within the past 14 days, or contact with someone who has traveled to affected areas, and the cancellation deadline has passed, please contact programs@accj.or.jp and accommodations will be made through March. For more details, please click here. 
    ALL EVENTS

    Events by Month

    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016

    ​Location
    All 
    Chubu 
    Kansai 
    Tokyo
    ​

    Notes

    ACCJ events are for ACCJ members and their guests only. To learn more about becoming an ACCJ member, see the Membership section of this site or contact the Membership Services Department at: info@accj.or.jp 
    ​or (03) 3433-7304


    Event registrations and cancellations cannot be accepted by phone. Please access the ACCJ Member Data Center to register for events or to cancel your registration.

    Note to Corporate 
    Sustaining Members and Company Members:
     
    ​To redeem new member benefits such as free events or delegate attendance, please email the Membership Services Department at: 
    membership@accj.or.jp 
Proudly powered by Weebly
  • The ACCJ
    • About the ACCJ
    • ACCJ News
    • The Journal
    • Committees >
      • Committee List
      • Leadership Guide >
        • Leadership Guide Contents
        • Advocacy
        • Communications
        • Programs
        • Committee Excellence Advisory Council
    • Leadership
    • Press Releases
    • Community Service
    • Business & Service Directory
    • Promotional & Sponsorship Opportunities
    • Testimonials
    • Frequently Asked Questions
    • Careers >
      • External Affairs Director
      • ACCJ Internships
      • ACCJ Internship Portal
  • COVID-19 BCN
    • Business Continuity Network
    • BCN Events
    • BCN Library
    • COVID-19 Webinar Summaries & Videos >
      • BCN Moderate
    • ACCJ vs COVID-19
    • BCN COVID-19 Surveys
  • Chapters
    • ACCJ Tokyo Chapter
    • ACCJ Kansai Chapter
    • ACCJ Chubu Chapter
  • Membership
    • Become a Member
    • Commercial Membership Directory
    • Corporate Sustaining Members
    • Policies and Guidelines >
      • Respecting Member Privacy
      • Privacy Policy
      • Social Media Guidelines
      • Guidance for Appropriate Conduct
  • Join Us
  • Events
    • ACCJ Events
    • Events
    • Signature Events >
      • Charity Ball
      • Mercedes-Benz - Cole Haan Cup
      • Walk-a-Thon
      • Women in Business Summit
    • Community Events
  • Advocacy
    • Advocacy Overview
    • White Papers
    • Viewpoints
    • Public Comments
    • Other Documents
  • Contact
  • Log in