Creating a Company Purpose for a Human-Shaped World: The Advantages of Engaging Internal & External Stakeholders with A Unified Culture & Vision

Date: Tuesday, May 23, 2017
Time: 12:00 - 14:00
Venue: Tokyo American Club, Manhattan Room (B2F)
Speaker: Phillip Rubel, Managing & Representative Director, Designit Tokyo
Hosting Committees:  
Human Resource Management Committee, Marketing Programs
Member Fee: ¥ 4,000
Guest Fee: ¥ 7,400
Meal: Lunch Included
Registration/Cancellation Deadline:
Thursday, May 18, 17:00

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​Truly great leaders understand that consistency between the beliefs and messages we convey externally and internally about the company can create an incredibly powerful, engaged and innovative organization, while inconsistency can create confusion and even cynicism within the employee population. Join Phillip Rubel, head of the Japan office of Designit for a talk on the why and how a powerful, well-articulated, and actionable corporate identity inside your company can create synergy and effectiveness with your external marketing efforts. Specifically, you will learn:

-Why and how a deep understanding of values among all internal stakeholders leads to business success
-How to align different internal stakeholders around a common purpose
-Key steps to building that alignment from a strategic design thinking perspective

Phillip Rubel is the Managing & Representative Director of Designit Tokyo, the Japan office of one of the world’s largest and most innovative strategic design firms and a member of their Global Executive Board. He is also an Adjunct Professor at the University of Victoria Canada’s Gustavson School of Business.

For more information on Designit, please click here.

Ginger Griggs, Chair
Roy Tomizawa, Yuko Yogo, Vice Chairs
ACCJ Human Resource Management Committee

Koichi Hama, Chair 
Susanne Walloscheck, Vice Chair
ACCJ Marketing Programs Committee

NOTE 1: This event is OFF THE RECORD.

NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. Sorry, no substitutions or walk-ins.

NOTE 3: If you are driving to Tokyo American Club, please inform the ACCJ of the make, model, color and plate of the vehicle, by the registration deadline, as arrangements must be made. A 1,100 yen parking fee will apply.