The American Chamber of Commerce in Japan
  • The ACCJ
    • About the ACCJ
    • ACCJ News
    • The Journal
    • Committees >
      • Committee List
      • Leadership Guide >
        • Leadership Guide Contents
        • Advocacy
        • Communications
        • Programs
        • Committee Excellence Advisory Council
    • Leadership
    • Press Releases
    • Community Service
    • Business & Service Directory
    • Promotional & Sponsorship Opportunities
    • Testimonials
    • Frequently Asked Questions
    • Careers >
      • External Affairs Director
      • ACCJ Internships
      • ACCJ Internship Portal
  • COVID-19 BCN
    • Business Continuity Network
    • BCN Events
    • BCN Library
    • COVID-19 Webinar Summaries & Videos >
      • BCN Moderate
    • ACCJ vs COVID-19
    • BCN COVID-19 Surveys
  • Chapters
    • ACCJ Tokyo Chapter
    • ACCJ Kansai Chapter
    • ACCJ Chubu Chapter
  • Membership
    • Become a Member
    • Commercial Membership Directory
    • Corporate Sustaining Members
    • Policies and Guidelines >
      • Respecting Member Privacy
      • Privacy Policy
      • Social Media Guidelines
      • Guidance for Appropriate Conduct
  • Join Us
  • Events
    • ACCJ Events
    • Events
    • Signature Events >
      • Charity Ball
      • Mercedes-Benz - Cole Haan Cup
      • Walk-a-Thon
      • Women in Business Summit
    • Community Events
  • Advocacy
    • Advocacy Overview
    • White Papers
    • Viewpoints
    • Public Comments
    • Other Documents
  • Contact
  • Log in

5/29/2018

Caterpillar Japan: Profitable Sales Growth is a State of Mind

Read Now
 
Picture
Date: Tuesday, May 29, 2018
Time: 12:00 - 14:00
Venue: Tokyo American Club, Brooklyn Suite
Speaker: Harry Kobrak, Representative Operating Director for Sales, Caterpillar Japan
Hosting Committees: Sales Development Committee, Independent Business Committee
Member Fee: 4,100
Guest Fee: 7,500
Meal: Plated Lunch Course
Sign-up: ACCJ Member Data Center
Registration/Cancellation Deadline: Thursday, May 24, 12:00
Sign Up
Event Overview:

Is Profitable Growth important to your organization?  Is your sales team chasing market share or top line revenue growth?  This is the mindset of a traditional Japanese sales organization.  Unfortunately, it might not be the best approach for your bottom line.

When Caterpillar bought out its Japanese joint venture after 50 years of operation, the sales organization was suddenly confronted with a different ‘definition of winning’ and much higher profitability targets.  Join Harry Kobrak, Caterpillar Japan’s Representative Operating Director for Sales, for a discussion of how the company successfully changed the mindset of the sales organization to focus on profitable growth – and in the process succeeded in exceeding corporate profitability targets while growing retail market share.
Caterpillar Japan’s annual revenue of more than a billion dollars is generated by selling a diverse product portfolio via 4 dealers with over 150 locations across the country.  Harry will share examples of how sales training, product optimization, promotional strategies and pricing changes were deployed to grow both customer value and margins.  

For more information about the speaker, please click here.


Carlo La Porta, Thomas Shockley, Eric Wedemeyer, Co-Chairs
Reiko Osa, Kjell Yadon, Vice Chairs
ACCJ Sales Development Committee

Steven Bleistein, Thomas Shockley, Co-Chairs
Annie Chang, Mary Nishikawa, Vice Chairs
ACCJ Independent Business Committee

NOTE 1: This presentation is OFF THE RECORD. 

NOTE 2: If you cancel after the stated deadline, the full meeting fee will be charged to your account. Sorry, no substitutions or walk-ins.

NOTE 3:  If you are driving to Tokyo American Club, please inform the ACCJ in advance as arrangements must be made and a 1,700 yen parking fee will apply.

Share


Comments are closed.
Details
    If you need to cancel your registration due to illness, travel to affected areas within the past 14 days, or contact with someone who has traveled to affected areas, and the cancellation deadline has passed, please contact programs@accj.or.jp and accommodations will be made through March. For more details, please click here. 
    ALL EVENTS

    Events by Month

    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016

    ​Location
    All 
    Chubu 
    Kansai 
    Tokyo
    ​

    Notes

    ACCJ events are for ACCJ members and their guests only. To learn more about becoming an ACCJ member, see the Membership section of this site or contact the Membership Services Department at: info@accj.or.jp 
    ​or (03) 3433-7304


    Event registrations and cancellations cannot be accepted by phone. Please access the ACCJ Member Data Center to register for events or to cancel your registration.

    Note to Corporate 
    Sustaining Members and Company Members:
     
    ​To redeem new member benefits such as free events or delegate attendance, please email the Membership Services Department at: 
    membership@accj.or.jp 
Proudly powered by Weebly
  • The ACCJ
    • About the ACCJ
    • ACCJ News
    • The Journal
    • Committees >
      • Committee List
      • Leadership Guide >
        • Leadership Guide Contents
        • Advocacy
        • Communications
        • Programs
        • Committee Excellence Advisory Council
    • Leadership
    • Press Releases
    • Community Service
    • Business & Service Directory
    • Promotional & Sponsorship Opportunities
    • Testimonials
    • Frequently Asked Questions
    • Careers >
      • External Affairs Director
      • ACCJ Internships
      • ACCJ Internship Portal
  • COVID-19 BCN
    • Business Continuity Network
    • BCN Events
    • BCN Library
    • COVID-19 Webinar Summaries & Videos >
      • BCN Moderate
    • ACCJ vs COVID-19
    • BCN COVID-19 Surveys
  • Chapters
    • ACCJ Tokyo Chapter
    • ACCJ Kansai Chapter
    • ACCJ Chubu Chapter
  • Membership
    • Become a Member
    • Commercial Membership Directory
    • Corporate Sustaining Members
    • Policies and Guidelines >
      • Respecting Member Privacy
      • Privacy Policy
      • Social Media Guidelines
      • Guidance for Appropriate Conduct
  • Join Us
  • Events
    • ACCJ Events
    • Events
    • Signature Events >
      • Charity Ball
      • Mercedes-Benz - Cole Haan Cup
      • Walk-a-Thon
      • Women in Business Summit
    • Community Events
  • Advocacy
    • Advocacy Overview
    • White Papers
    • Viewpoints
    • Public Comments
    • Other Documents
  • Contact
  • Log in